>>Adam Mertz

 

As VP, Marketing and Strategy, for Act-On, Adam is responsible for defining and driving the go-to-market strategy, positioning and thought leadership for Act-On’s Marketing Automation platform.  With 20+ years leading product and marketing teams for high growth, B2B technology companies, Adam has been at the epicenter of the digital marketing revolution.

 

Prior to Act-On, Adam spent 8+ years in the social media martech space, at Jive Software, with a focus on harnessing the potential of social media marketing applications to drive business value within organizations and with engaging their target audiences outside their company.  As he does now at Act-On, Adam worked with hundreds of marketers, martech industry pundits, analysts, and influencers to help shape marketing strategies and tactics for maximizing success in this fast-changing digital marketing world.

 

During Adam’s session, Accelerating Growth in an Era of Disruption, Adam will provide actionable takeaways for today’s Marketing leaders centered on helping them anticipate individual buyer engagement preferences while automating the necessary but time-consuming tasks associated with every campaign.  If there's anything the past few decades has taught us, it's that disruption happens fast.  Learn where digital marketing is moving and how you can disrupt competitors in your industry as Adam paints a bold new picture of the modern business; automation across the customer lifecycle with more personalized engagements at scale.