>>Jim Sterne

 

Jim Sterne focuses his thirty-five years in sales and marketing on creating and strengthening customer relationships through digital communications. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s. Following his humorous Devil's Data Dictionary, Sterne has just published his twelfth book, Artificial Intelligence for Marketing: Practical Applications.” Since 2002, Sterne has remained active producing the eMetrics Summit and since 2004 as cofounder and Board Chair of the Digital Analytics Association.

 

 

Artificial Intelligence for Marketing: Getting Started

 

AI and machine learning are coming at us fast. You need to know the basics and the practical applications. Starting with a quick over view of AI and ML (hold the math!), you will understand the language and the implications, be able to speak cogently with your colleagues, and determine where to apply this innovative technology first. You will also get a firm grasp on how these new tools will change your job and what you can do to remain relevant in tomorrow’s marketing department.

 

KEY TAKEAWAYS

How Machine Learning Works for Marketing

What Machine Learning Cannot do for Marketing

How to Onboard AI and ML into Your Organization